Make the End of the World Yours: Marquette in Social Media

Tom Pionek and Dave Murphy remember when the world was going to end. Tom and Dave, both directors in Marquette University’s Office of Marketing and Communication, brought today’s #musocial media audience back to May 21, 2011. That Saturday in May was predicted to be Judgment Day. The day after, May 22, was the university’s graduation ceremonies.

Responding to the rapture buzz in social media, Marquette’s Twitter account (managed by Tim Cigelske) tweeted: “The world can’t end before #mu11 graduation. The Jesuits have some influence in this department #Rapture.” In this one-minute audio clip, Tom Pionek explains how Marquette weaved Jesuit themes into a social media meme.