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MISCELLANEA ON MARQUETTE UNIVERSITY

Posts tagged Social media

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Enjoy a few tastes from the PR+SM Summit’s “Social Media and Craft Beer” panel, hosted by Marquette University.

Mike Thiel, Goose Island Beer Co. marketer: “For every beer that we’ve sold, we don’t do it through big advertising budgets…. Everything we’ve done is through one taste at a time. So the way that we view social media is that is an opportunity to reach every customer, one point at a time and help tell a story.”

Dan Murphy, Milwaukee Magazine’s Brew City writer: “A few bars around [Milwaukee] have done a nice job with Instagram — Burnhearts in particular…. They’ll take a picture of a new barrel that comes in and post it. I mean, to the beer geeks, it’s beer porn.”

Tim Cigelske, Marquette social media director and DRAFT Magazine writer: “One of the best lessons I learned today was from Tim Washer, who said, ‘If you don’t have a story to tell, post a photo of a shark.’ And you may not have a shark… but he is also saying that you have to make what you are doing interesting.”

Emma Pohl, Milwaukee Brewing Company marketing manager: “I try not to look at other craft brewery’s social media pages. It’s probably the opposite of whatever anybody ever taught you about market research. The reason that I don’t is that I don’t want their messaging to impact me…. I want it to be really genuine and authentic. I just want to tell our day-to-day story.”

Filed under PRSMS craft beer dan murphy emma pohl marquette marquette university mike thiel tim cigelske social media

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Top 100 Marquette foursquare venues, August 31, 2012:This summer, Cudahy Hall breezed by Johnston Hall, taking fourth place among Marquette’s top foursquare venues. The university check-in trinity — AMU, Straz Hall and Raynor Library — all held their spots from spring 2012.See the Summer 2012 leaderboard for the top 100 Marquette foursquare venues (August 31, 2012)

Top 100 Marquette foursquare venues, August 31, 2012:
This summer, Cudahy Hall breezed by Johnston Hall, taking fourth place among Marquette’s top foursquare venues. The university check-in trinity — AMU, Straz Hall and Raynor Library — all held their spots from spring 2012.

See the Summer 2012 leaderboard for the top 100 Marquette foursquare venues (August 31, 2012)

Filed under foursquare social media marquette marquette university cudahy hall academic hall

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Marquette University’s social media whisperer Tim Cigelske discussed engaging on Facebook at today’s #musocial media meetup. Five takeaways from Tim’s talk:Social media does not replace everything. Yes, it’s disruptive, but social media still complements print, email, broadcast and web.Social media is as free as a free puppy; there are still out-of-pocket costs.Turn your Facebook timeline cover photos into Moo cards.You can schedule posts to appear later on Facebook pages.How often should you post? “Post when you have something to say. It’s better to post less often than more often.”

Marquette University’s social media whisperer Tim Cigelske discussed engaging on Facebook at today’s #musocial media meetup. Five takeaways from Tim’s talk:

  1. Social media does not replace everything. Yes, it’s disruptive, but social media still complements print, email, broadcast and web.

  2. Social media is as free as a free puppy; there are still out-of-pocket costs.

  3. Turn your Facebook timeline cover photos into Moo cards.

  4. You can schedule posts to appear later on Facebook pages.

  5. How often should you post? “Post when you have something to say. It’s better to post less often than more often.”

Filed under bench bike cover photo facebook marquette marquette university social media tim cigelske story

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